Love The Fan, Win The Game
Welcome to the business of sport, where the best in the game put fans front and centre. Brought to you by Monash Business School.
Episodes
5 episodes
Grace Brown: Why an Olympic Champion Rides Toward Fear.
In 2024, an Australian cyclist became the first rider to win the Olympic and World Championship time trial in the same year. Her Paris gold came on a rain-slicked Parisian course where she beat her closest rival by over a minute and a half. Twe...
John Bertrand: How Champions Spot Champions.
John Bertrand can size up a leader in under five minutes. Forty years on from breaking the longest winning streak in sporting history, he's still studying people for a living. The methods that won the America's Cup are the same ones he teaches ...
The 4-Part Test Every Sponsorship Should Pass.
In 2014, the ATP approached Infosys looking for a tech solution. A decade on, Infosys is the official digital innovation partner for major tennis organisations, including the ATP Tour, it has Rafa Nadal and Iga Świątek as brand ambassadors, a h...
Pat Cash: Creating a Personal Brand.
Pat Cash won Wimbledon in 1987. He also smashed rackets, slammed doors, and thought the first sports psychologist he ever met was going to throw him in a padded cell. Behind the drama (and the checkered headband), Cash was a natural sports mark...